Are Your Lead Vendors Above Board?

Ensure ethical recruitment practices by asking critical questions by Malcolm McLeod, EducationDynamics

Career College Central (November 2010)—Higher education recruitment practices are now front and center as Congress, the Obama administration and the media scrutinize schools’ efforts to reach and attract prospective students. In this climate of review and transparency, compliance monitoring has become an integral part of effective inquiry management.

Not all inquiry generation vendors are created equal, and prudent colleges and universities will take measures to examine marketing efforts, identify where leads are coming from and flag unethical practices. By redirecting resources to credible vendors that are operating honestly, reliably and conscientiously, schools will not only ensure their recruitment practices are on the up-and-up, but will also be able to protect their reputations while maximizing their marketing spend by focusing on highly qualified prospective students.

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