EducationDynamics Unveils Lead Management System Enhancements to Help Colleges and Universities Better Optimize Their Lead Generation Campaigns

LeadWatchLive 2.0 enables post-secondary institutions to maximize student prospecting ROI and produce dynamic content to enhance conversion rates.

Hoboken, New Jersey (September 15, 2009)—EducationDynamics (www.educationdynamics.com) today announced the release of LeadWatchLive™ 2.0, a once proprietary lead management system that now features expanded functionality. Suited for campus-based or online postsecondary institutions, LeadWatchLive 2.0 enables higher education marketers to better optimize their student prospecting budgets and produce highly personalized school-prospect communications to enhance conversion rates.

Designed in collaboration with and specifically for colleges and universities, LeadWatchLive is a state-of-the-art inquiry management system designed to help institutions of higher education accurately monitor and manage all aspects of their marketing campaigns, including the quality and performance of multiple lead vendors and lead sources. Additionally, EducationDynamics has combined this system with professional media management expertise to assist institutions with media planning and buying initiatives to maximize the return on investment on all lead generation activities.

New to LeadWatchLive 2.0 is a custom confirmation email feature that allows higher education administrators to generate and deliver dynamic content that speaks directly to prospects’ individual needs and interests. Each email is certified to ensure it is delivered directly to the prospect’s inbox, avoiding any junk folders. Newly upgraded online media tracking also provides real-time performance comparison of all online media types, such as cost-per-impression, cost-per-click and flat rate media buys as well as cost-per-lead analysis. Additional enhancements include:

1. Advanced vendor management capabilities―“Smart” budget forecasting and allocations are recommended based upon lead source performance.
2. On-the-fly form builder―Forms can be created and assigned quickly using custom and standard evaluation fields to ensure appropriate validation settings for each lead source.
3. Enhanced lead tracking―”Milestones” monitoring tracks the progression of leads throughout the lead nurturing process to identify potential backend performance inefficiencies during critical windows.
4. Increased alert capabilities―Standard and custom alerts keep administrators abreast of volume metrics, vendor performance, fraudulent activity, and actual performance versus forecasted goals.
5. Expanded campaign reporting―Standard and custom lead source analysis options are available allowing administrators to easily focus on the aspects most important to their institution.

“We found that generalized school-student communications, the inability to directly compare the performance of lead gen campaign elements, and a lack of general marketing resources to be salient pain points among our client partners and higher education marketers in general,” says Andrew Gansler, president of the Prospecting Services Division of EducationDynamics. “The 2.0 upgrade provides solutions for each of these concerns, allowing administrators to better evaluate the effectiveness of their campaigns and bolster their marketing efforts even when given limited resources and funds.”

LeadWatchLive is just one in a long line of prospecting, enrollment and retention tools offered by EducationDynamics to help colleges and universities find, enroll and retain more students. To learn how LeadWatchLive can help manage and optimize lead generation efforts or to request a demo, visit www.leadwatchlive.com, or contact Howard Mandel at info@leadwatchlive.com or at 1.888.567.2008.

About EducationDynamics

EducationDynamics, a portfolio company of Halyard Capital, is higher education’s leading marketing services company dedicated to helping institutions find, enroll and retain students. Its content-rich and highly visible education websites, including EarnMyDegree.com, eLearners.com, GradSchools.com, StudyAbroad.com, and its more than 50 special interest microsites, make EducationDynamics the premier provider of qualified prospective students for colleges and universities. In addition, the company offers a full suite of Web-delivered services proven to drive enrollment growth and reduce student attrition. Through its Market Research and Advisory Services division, the company brings a decade of proprietary research, unparalleled market and student intelligence, and best practice insights to its clients. For more information, visit www.educationdynamics.com.