LeadWatchLive Hosts Complimentary Webinar on Bridging the Gap Between Marketing and Enrollment Teams

Leveraging technology to manage and measure lead quality and provide protection from unsatisfactory vendors are keys to “a healthy marriage”

Hoboken, New Jersey (May 18, 2011) LeadWatchLive, a premier lead management solution, announced today that it is hosting a free webinar titled “Happily Ever After: Tips for a healthy marriage between marketing and enrollment.” The webinar will be held on Wednesday, June 1, at 1:00 p.m. EST/11:00 a.m. PDT for one hour. LeadWatchLive is a solution powered by EducationDynamics, the leading marketing information and technology services company dedicated to helping higher education institutions find, enroll and retain students.

The webinar is designed for higher education marketing and admissions professionals and will focus on how schools can improve the relationship between marketing and enrollment teams in order to create meaningful relationships with prospective students as they progress from initial inquiry to enrolled student. An expert panel will discuss:

• How effectively managing lead quality results in higher success rates, positive student experiences and lower marketing costs
• Ways to leverage technology and data to deliver the right prospective student to the right admissions/enrollment staff at the right time
• How to protect schools from bad leads, bad vendors and bad messaging

The featured experts are:

• David Meiling, Vice President of Advertising at CollegeAmerica Services
• Kody Larsen, VP Contact Centers, CollegeAmerica Services
• John Donges, VP Operations, Global Health Education
• Wendy Morales, Sr. Director of Digital Marketing, Global Health Education
• Ruzica Radulovic, VP of Marketing, Global Health Education
• Patti Franz, VP Enrollment Management, EducationDynamics

Following the webinar all attendees will receive a complimentary copy of EductionDynamics’ latest white paper, “Making the Case: Gaining Approval for Additional Budget to Market Online Programs.” The white paper draws upon surveys conducted with marketing officers throughout the country and outlines best-practice strategies and tactics that can be leveraged to advocate for increased marketing budgets.

“In this time of tight competition and even tighter industry regulations, it’s critical that schools be able to reach more and better-qualified students through effective, above-board practices. The enrollment and marketing teams are key lynchpins in this process. Simple steps such as better vendor management or creating consistent messaging can go a long way in improving student recruitment,” said Malcolm McLeod, Vice President of Inquiry Management Solutions at EducationDynamics. “This webinar will provide attendees with actionable insights that will ensure their school is consistent in its approach to serving the needs of a student, improving the experience for the student and helping the school meet its goals.”

Higher education professionals who are interested in attending the webinar can register here.
 

About EducationDynamics
EducationDynamics is higher education’s leading marketing information and technology services company dedicated to helping institutions find, enroll and retain students. Its content-rich and highly visible education websites, including EarnMyDegree.com, EducationConnection.com, eLearners.com, GradSchools.com, StudyAbroad.com, TestDriveCollegeOnline.com and its more than 50 special interest microsites, make EducationDynamics the premier provider of qualified prospective students for colleges and universities. In addition, the company offers a full suite of Web-delivered services proven to drive enrollment growth and reduce student attrition, as well as other innovative solutions including LeadWatchLive, its web-based inquiry management system. Through its Market Research and Advisory Services, the company brings a decade of proprietary research, unparalleled market and student intelligence and best practice insights to its clients. For more information, visit www.educationdynamics.com.