Lead Verification

Leads aren’t worth a dime if they aren’t actionable.  As a recruitment professional, you need to know that your vendors are supplying valid email addresses, working phone numbers, and most importantly, qualified prospects.

What is more, actionable leads start to lose value after they’ve been ignored for too long.  Your most motivated prospects will find alternative options if their inquiries aren’t addressed within a few days – sometimes within a few hours.

To help you turn your limited resources into unlimited conversions, LeadWatchLive is partnering with TargusInfo, and bringing On-Demand Insight to your recruitment efforts.

On-Demand Insight provides 3 levels of functionality:

Verification

Other verification solutions rely on public information, like directory assistance, which is often outdated.  But On-Demand Insight draws from more than 100 proprietary data sources that are current and comprehensive.  On-Demand Insight is also equipped to confirm contact data relationships.  (A working phone number isn’t any better than a disconnected line, if the phone number doesn’t correspond with the inquiry.)  Our verification feature allows you to weed out incomplete or incorrect data, and focus on legitimate leads.

Segmentation 

On-Demand Insight leverages predictive analytics, which can help you decipher who your prospects are and how they behave as consumers.  From household demographics to online patterns, these metrics spotlight students’ primary concerns.  For example, some of your leads are wondering how they’ll pay for college.  Others are more concerned with how they’ll fit college classes into their schedules.  Use On-Demand Insight to identify and differentiate your prospects’ unique needs and concerns.

Segmentation is a more powerful tool than standard lead scoring.  Instead of generic dispositions (better or worse), your leads can be categorized into dynamic subgroups (who and why.)  The resulting data allows you to customize your enrollment counseling, and route your leads to the best equipped agents.

Optimization

Optimization is the natural result of leads that have been verified and segmented.  Once you’ve identified the scope of your leads, you can tailor your follow-up measures – selecting target media channels and crafting dynamic call scripts – for more individualized follow-ups.  Through optimization, you’ll expedite conversions, eliminate wasted resources, and extend the lifetime value of your student relationships.