Reporting & Analytics

Marketing of higher education is a complex endeavor. Our reporting and analysis tools clarify lead management and budget allocation, via standard and customized reports. Employ LeadWatchLive to compare your lead sources against one another, and receive real-time alerts that signal specific milestone metrics, performance thresholds, and fraud activity.

Analysis and Reporting

LeadWatchLive™’s reporting and analysis tools provide schools with insight into the performance of their online marketing campaigns. This allows them to make intelligent and informed decisions about how to best allocate budget and resources to ensure that their marketing initiatives are successful. Whether you choose to access and analyze data in real-time or set up email subscriptions to receive daily reports, LeadWatchLive puts key decision making data at your fingertips.

Campaign Optimization

LeadWatchLive is designed not only to house and manage inquiries, but also to help higher education institutions optimize their marketing campaigns so that they can get the most out of their budget to obtain those inquiries. LeadWatchLive’s robust performance analysis tools provide colleges and universities complete access to campaign data and the ability to compare all lead sources against one another to identify the most efficient lead sources. Schools can then re-focus media planning and budget allocation to the highest-performing sources.

Real-time Alerts

In addition to the reporting and analysis tools, LeadWatchLive offers standard and custom alerts to communicate important performance milestones and events. Set triggers for notification of volume metrics, vendor performance, fraudulent activity, and actual performance vs. budgeted goals. By being alerted to performance trends throughout the month, schools are able to proactively manage their marketing campaigns to ensure they meet their goals.

Managing marketing campaigns in a competitive arena can be complicated. LeadWatchLive’s reporting tools and real-time alerts help colleges and universities simplify the process. Contact us today for more examples of how LeadWatchLive can make your marketing initiatives more successful.