Lead Nurturing Programs
Lead nurturing is a crucial next step in optimizing ROI. That’s why we offer custom designed, fully-hosted and highly targeted recruiting programs that maximize the enrollment of active and dormant leads. Our team of experts provides full service marketing support to convert leads into enrollees including the following solutions:
- Marketing strategy
- Microsite, portal and landing page development
- Custom-written, interactive content that accelerates decision-making
- Award winning design that promotes aggressive calls-to-action
- Segmented e-messaging deployment and reporting
- Blogs, video and social networking tools
- Real-time alerts identifying students who are “on the fence,” or need additional follow-up
- Automated reminders to prospective students to complete next steps
- Online Application, Event Manager, Admitted Student Checklist and other proprietary applications configurable according to individual clients’ needs
- Survey and research tools for data mining
- World class account management that works continually to optimize campaigns and increase client return on investment
How It Works
The Lead Nurturing Program has two tracks, Active to convert recent leads and Dormant to reenergize older, unconverted leads. Leads are uploaded into a custom-designed Web program. An e-messaging campaign and rich website engage participants using content and articles relevant to students’ interests and your programs, plus social media and digital video options. As students take action – requesting more information, asking to be contacted, answering survey questions – our advanced analytics system triggers real-time updates that let your staff and/or call center react quickly.
Benefits
Our Lead Nurturing Programs fuel enrollment by acting as virtual admissions counselors, constantly working to move your prospects to the next step. Throughout the campaign, our analytics tools collect information on the propensities and interests of prospective students in order to arm your staff with “active” intelligence designed to help convert leads.
Consider starting with a Dormant Lead Program to re-engage leads that have shown no return on investment.
Contact us to set up a consultation about enrollment conversion solutions for your institution.
Schedule a Demo
Learn more about how LeadWatchLive can help you manage and optimize your online lead generation campaigns.
Please submit your contact information below so we can contact you to set up a demo. You can also email us or call us directly at (888) 567-2008.
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