Lead Nurturing

Lead Nurturing Programs

Lead nurturing is a crucial next step in optimizing ROI. That’s why we offer custom-designed, fully-hosted and highly targeted recruiting programs that maximize the enrollment of active and dormant leads. Our team of experts provides full-service marketing support to convert leads into enrollees including the following solutions:

Marketing strategy
Microsite, portal and landing page development
Custom-written, interactive content that accelerates decision-making
Award-winning design that promotes aggressive calls-to-action
Segmented e-messaging deployment and reporting
Blogs, video and social networking tools
Real-time alerts identifying students who are “on the fence” or need additional follow-up
Automated reminders to prospective students to complete next steps
Online Application, Event Manager, Admitted Student Checklist and other proprietary applications configurable according to individual clients’ needs
Survey and research tools for data mining
Superior account management that works continually to optimize campaigns and increase client return on investment

How It Works

The Lead Nurturing Program has two tracks: Active, to convert recent leads; and, Dormant to re-energize older, unconverted leads. Leads are uploaded into a custom-designed Web program. An e-messaging campaign and rich website engage participants using content and articles relevant to students’ interests and your programs, plus social media and digital video options. As students take action – requesting more information, asking to be contacted, answering survey questions – our advanced analytics system triggers real-time updates that let your staff and/or call center react quickly.

Benefits

Our Lead Nurturing Programs fuel enrollment by acting as virtual admissions counselors, constantly working to move your prospects to the next step. Throughout the campaign, our analytics tools collect information on the propensities and interests of prospective students in order to arm your staff with “active” intelligence designed to help convert leads.

Consider starting with a Dormant Lead Program to re-engage leads that have shown no return on investment.

Schedule a Demo

Learn more about how LeadWatchLive can help you manage and optimize your online lead generation campaigns.

Please submit your contact information below so we can contact you to set up a demo. You can also email us or call us directly at (888) 567-2008.

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If you have any questions regarding how LeadWatchLive can help effectively manage your inquiry/lead management initiatives, please call us at

(888) 567-2008

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