Media Management

LeadWatchLive™ Full-Service Media Management

Backed by more than a decade of success in higher education marketing, LeadWatchLive boasts one of the most experienced teams in the industry. Our parent company, EducationDynamics, was recently awarded 2 of the top honors – Best Lead Quality and Best Conversion – in LeadCouncil’s first annual LEADER awards. The awards are noteworthy in that they’re decided by the toughest critics in lead generation - lead buyers and schools like you. And, they are a testament to our unsurpassed expertise in partnering with and managing the right mix of lead sources to allow you to derive the most from your marketing spend. Such media expertise, we believe, should be the bottom line consideration for any lead-based partnership.

And when we talk about “partnership", we don’t use the term lightly. Our solutions are truly dynamic and individualized with respect to each partner school’s goals and budget. We’ll tailor our strategies to align with your objectives, and we’ll help you avoid the common pitfalls that can hinder recruitment efforts. Some advantages of our services include:

• Education Sector Expertise
  Unlike many other lead-based service providers, we don’t work with lending companies or mortgage vendors.  We focus exclusively on education, so we’re able to isolate industry-specific trends and online recruitment techniques that yield better enrollment results.
• Comprehensive Support
  Any gaps in the online recruitment process will inevitably impact your school’s bottom line.  We’ll analyze your process – from campaign content and design, to detailed monitoring of campaign performance, to monthly billing and budget advice – helping to identify optimization opportunities.  You can take over from there or free up more resources by allowing us to manage any unwieldy components.
• Immediate Feedback
  When you contact us, we’re prepared to offer an immediate consultation, along with a customized marketing plan that speaks to your current needs.  Since 1999, we’ve pioneered the science of online student recruitment.  Your school can benefit from that knowledge, starting today.

Our comprehensive media management solution includes:

• Media plan creation and campaign implementation
• Negotiations with and management of lead providers
• Warehousing and  distribution of content and brand messaging
• Quality and Compliance auditing of vendor sites
• Coordination of monthly lead caps and budget allocation
• Budget allocation advisement
• Monitoring and reporting on campaign performance
• Month-end billing and reconciliation services

Whether you choose to utilize LeadWatchLive as a self-service solution, or you rely on our media management expertise, we are here to help you succeed. Contact us to figure out which solution is right for your institution.